Elements of Communication

  • Name Elements of Communication
  • Category Public SpeakingWorkshop

Public Speaking
Elements of Communication – Workshop

The theory most often quoted regarding the impact and effectiveness of communication came from Albert Mehrabian (7%-38%-55%). Whether you believe or dispute the theory, this workshop will explore the three key elements that Mehrabian covered and how they can influence you communication in any situation,

  • Verbal (the words you choose to use)
  • Para-Verbal (also known as Vocal Variety)
  • Non-Verbal (also known as Body Language)


The workshop is highly participative and we encourage you to learn and practice your new skills to become a highly effective communicator.

Contact us using the form shown below for further information about our range of communication skills programs.

    Your Name (required)

    Your Email (required)


    Your Message

    Office Address:

    The Quadrus Centre
    Woodstock Way
    Tyne & Wear
    NE35 9PF

    0191 519 7298

    Elements of Communication

    Possessing a deep knowledge of the art of effective communication will make the difference between a poor speech and a great one. Whilst some of us are born with innate communication talents, and have natural verbosity and propensity for getting our point across easily, for others, speaking and presenting may not be so easy. For those people studying and learning communication skills and the effect of these elements of communication is absolutely crucial in how we succeed as communicators through most aspects of life. Whether you are having a difficult time with your partner, or you are trying to learn to be a more effective salesman or businessman, you need to learn the art of communication throughout your life in order to improve your ability to interact with others and get your point across effectively.
    The good news is that this journey is open to ALL of us, not just a select few.
    You need to learn the foundation of communication science before you delve into deeper concepts and apply these lessons to your life. You start with the Elements of Communication, which are critical to communication theory, a modern science developed in the 20th century to account for ever-increasing amounts of communication technology in our daily lives. We communicate with other people more than ever, and this is why we have developed an understanding of communication as a science in order to improve our interactions with others. We’ve also developed communication science in order to understand the biological and psychological concepts that drive human communication.
    It is crucial that you take these lessons to heart and adapt them into your own personal doctrine to become the best communicator possible. This will help you improve your life in general, and will help you attain a more wholesome understanding of how human interaction plays a part in business and life. This is particularly critical for leaders and people in leadership positions in their organizations to understand. You must understand how human beings communicate with each other before you can begin to communicate with human beings properly.
    We communicate our ideas, our passions, and our beliefs on a daily basis in varying levels. Some of us are very verbose and passionate, and we are called long-winded by our peers because we go into bouts of passionate ranting, exposing our minds to the world. A number of us are also not so verbally inclined, and we choose to communicate our ideas in other ways. I believe that a compromise between these communication styles is what leads to effective public speaking. You must understand overt and introvert communication in order to convey your points accurately to a variety of different audiences with a host of different learning styles.
    The Elements of Communication is a cyclical eight part complex that begins with source and follows with message, encoding, channel, decoding, receiver, feedback, and context. You probably already understand what these concepts mean at a basic level, but how do these eight parts of this Elements of Communication complex play into communication science and speaking effectively to other people?


    The person or thing that is conveying a message or sharing information is known as the source. The source can be a human being, or it can be a non-living thing. The source is a generator of data that one has the desire to communicate, and its ultimate function is to convey a message to the receiver.


    It would be simple enough to explain the message as the information that is meant to be communicated. It goes far deeper than this however. With the lens of semiotics, the message is comprised of inherent meaning, the image and portrayal of such a message, and the interpretation of the meaning. Creating a successful message is all about utilizing these components.


    Encoding could be said to be the actual process of transforming ideas, information, and thoughts into an understandable format. Much like a computer can encode music and video files in various formats that certain media players will understand, encoding is all about compressing the message into an easily digested format for whatever audience you are marketing it to. It is about removing offensive material from the message, or removing information that is irrelevant or superfluous. Masterful communicators are able to diagnose and surgically remove the aspect of a message that will not properly convey the information to the audience.


    Your encoded message must be communicated through a channel, or a medium by which you will reach your audience. It could be a book, a website, a video, or any other form of media. It could be verbal or nonverbal, and it could be personally directed at an individual or directed towards a group or demographic. The channel will vary depending on the intended recipient of the message, and it is important to understand the power of using the correct channel to send your message to the intended audience in the most effective way possible.


    The process of decoding a message falls upon the responsibility of your audience. You would not give a lecture on advanced political science or history to a classroom of kindergartners; they simply would not be able to decode it because it is above their understanding and is far too complex. It is critical that all successful communications are able to be decoded by the intended audience, which is why the source must ensure that the message is encoded properly for whomever he or she intends to communicate it to.


    If all is well, the message is given to the receiver. You must diagnose the circumstances of your receiver in order to effectively communicate your message. As the source, it is your responsibility to ensure that the receiver is able to decode your message and find a common ground with you. Common ground allows you to communicate much more effectively, and break down societal barriers and economic conditions that may prevent the receiver from fully sympathizing with your message or your perspective. It is the ultimate goal of all communicators to find effective ways to communicate information for the intended audience while breaking down natural barriers between the source and receiver.


    The feedback is your receiver’s reaction or response. It bodes well to pay attention to the feedback after the message has been conveyed. It will help you diagnostically assess what went wrong or what went right, so that you can apply anything that you have learned from this particular communication for future instances in order to avoid issues in conveying your message to the receiver. The source must interpret the feedback in order to understand whether or not the receiver received the message as intended. It is crucial for businesses, for example, to measure the reaction of their audience to new products and press releases in order to provide effective customer support and gauge the desires of their audience in their marketing decisions. Marketers in particular will focus very strongly on this aspect of the elements of communication, in order to create a clear picture of their intended audience so that they know exactly how to encode their messages for optimal decoding. It is all about reaching the receiver in the most efficient and effective way possible, and this is something that marketers, advertisers, and business administrators have been trying to figure out for a very long time.

    Applying the Elements of Communication for Your Life

    It is absolutely crucial that anyone who works with people on a daily basis in their profession understands how to effectively apply the Elements of Communication to their situation. Likewise, anyone who simply want to improve their ability to communicate and understand communication in general should take the Elements of Communication to heart. Whether you are looking to reach an understanding with someone that you love in a close and personal relationship, or you want to market a product or service to thousands of potential customers and want to find an effective strategy that will increase revenues and impressions, you need to understand these fundamental aspects of communication science.
    Communication science attempts to provide an empirical foundation to the art of communicating with other human beings and understanding how human beings communicate in general. It provides lessons and scientifically proven facts that anyone should not take likely in their considerations. For those of us in leadership positions and working in professions which require us to communicate our ideas on a daily basis, it becomes more and more crucial to understand communication as the future continues to progress into an age of deep and profound technological revolution.
    Once you have grasped the fundamentals, you can begin to understand the deeper concepts driving communication. Before this though, it is crucial that you understand how a source communicates to a receiver, and what the intermediary process of communicating ideas involves and implies. Not only will it help you be a better communicator of ideas, but it also will give you a better understanding of human nature and improve your public speaking ability by showing you how the mind works, and how to best prepare information appropriately for whatever audience you are speaking to.

    How to Learn Communication Science

    It is possible to teach yourself quite a bit about communication by reading books from the masters of the craft, but this will not give you a full education in this empirical art. This is why we recommend finding a mentor who can show you the way and teach you how to be a better communicator. I have been teaching thousands of students over the years on the ideas driving communication, and I have helped them become excellent speech givers, speechwriters, presenters, business negotiators, networkers, and people in general.
    There is no shame in thirsting for knowledge and desiring to improve yourself and your abilities. Just as one cares for the body, you must also care for your mind and sharpen the mental lens to get a clearer picture of what is going on around you. Once you have unlocked the truth of human interaction with this sort of skeleton key, then you can begin to apply these concepts to your individual situation in order to empower yourself and give your ideas more weight and authority by maximizing the efficiency and effectiveness of your communicative abilities.
    Most people are gouged by their inability to understand their audience at a deep level, and as a result, they lose out on what could have otherwise been a highly effective presentation that was clouded with jargon or lexiconical knowledge that the audience did not understand. A room full of your scientific peers is very different from a room full of people looking to understand the basics governing your field. Learn the difference between various audiences, and learn how to effectively encode your messages for digestion by a variety of different people. Get into your audience’s head, and begin to understand their worldview and their perspective. Do mental exercises and think about how you would change your speech if you were giving it to your grandmother, your uncle, your best friend, a professional colleague, or a five-year-old boy. Doing these small mental exercises can help you activate the critical thinking centres of your brain.
    This is just basic knowledge on this field. If you want a more comprehensive education on how to become a better communicator of ideas, you should join my course and take advantage of my unique one-on-one coaching solutions to improve your ability to communicate with others. Become a better networker, learn how to sell your ideas and yourself to potential employers, or learn how to more effectively prepare for a speech or an upcoming public speaking event that has been causing anxiety for you.
    I hope you join my thousands of successful students who have utilized my personal training to improve their communication skills. If you adapt the Elements of Communication successfully in your life, you will gain a profound understanding of human interaction that will enable you to effectively encode your messages for digestion by your target audience. Learn to construct powerful, hard-hitting presentations that will leave your audience completely enthralled with your points. I will show you the way!